Marketing Strategy

Executive summary The basis of this report is information on the shoes used by trainees to achieve success of maintaining personal fitness. The report involves evaluating the marketing strategy used by Guangzhou Kala health shoes Technology Company Limited in China.Advertising We will write a custom assessment sample on Marketing Strategy specifically for you for only $16.05 $11/page Learn More It suggests solutions for ensuring development and improvement of the company. The purpose of this report is to investigate and analyze the marketing strategy using marketing tools and techniques, SWOT analyzes, market segmentation and positioning, competitors performance and marketing mix of the company. It will also recommend the changes in marketing strategy to be made by the firm to improve the competitive position of the firm in the industry. It also shows the benefits of marketing tactics and strategies of other successful organizations. Introduction Gang Li u owns Guangzhou Kala health shoes Technology Company Limited. The company specializes in the manufacture, retailing and distributor of height increasing shoes, massage slipper, healthy slipper and sandal boots in its main markets in North America, Eastern Europe and South East Asia among others worldwide (Made in china, 2011, par.1). The company has more than 1000 employees specialized in research, development, production and marketing of health shoes. It has been in the market for over 10 years with the brand names of Nike, Reebok, Puma, Adidas and K-Swiss. It has 180 stores in china (Venture navigator 2010, par.1). Current Strategies The company has been offering its products or services to the market for ten years. The analyst had to ensure that the company had already established its own market internationally and had the capability of surviving in the market. The marketing strategy evaluation and analysis suggests the ideal progress of the company and recommendations are to im prove the company’s performance and competitiveness.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their volume of annual sales had improved drastically given increased product distribution hence evidence that it will continue penetrating into the market and make more profits (Made in china, 2011, par.1). Objectives of the Company The firm has various objectives including provision of quality products and services that attract and maintain more customers from their competitors by satisfying and ensuring their customers hence maintaining the relationship and meeting expectations. The company aims at using technology and innovation that improves modern enterprise management systems by developing unique products and services and increasing customer awareness. Lastly, it aims at establishing people-oriented concepts by learning and understanding customer needs and while increasing its value (Made in china, 2011, par.1). Situational Analysis.  Pestle Analysis.  Political factors The company’s location in China has created many issues and changes in the company due to the laws and regulations, global changes, data protection and the legislation of the country. There is a lot of corruption and collapse of the government representatives to the laws and regulations set by the government. The government representatives unite with the criminals to cause crimes to the expatriates and property thus limiting growth and development of the company. There is no transparency in the government laws and regulations forcing the company to be alert on the laws and regulations surrounding the company and to learn from the experience of other companies to avoid additional operational costs especially in research. The government imposes restrictions on exports and imports using measures such as high taxation on smuggled goods to protect business investments. The count ry experiences frequent natural disasters leading to losses whenever the company is affected.Advertising We will write a custom assessment sample on Marketing Strategy specifically for you for only $16.05 $11/page Learn More Economic factors People in modern areas have a higher disposable income than those in the rural areas limiting the market share of the company to the urban centre. Unequal GDP and development in the country reduces the development and growth of the company operations due to low turnover and revenue. The prices of goods and services are very high due to increased costs of transportation and raw materials. The national income comes from high taxation of businesses because most of the people in the country face financial hardships and are unable to generate enough revenue to cater for the government expenditure. Social-cultural factors There is high rural-urban migration leading to high unemployment and insecurity in urban areas in Chi na. The workers are unpaid for their services and refute free labor unions and channels of appeal. These problems have led to frequent protests and demonstrations in urban areas disrupting business operations. The country has a big gap between the rich and the poor resulting to a wide gap in education and living standards. There are high-income earners in the country who have the potential of purchasing goods without financial limitations. The country has a variety of customs and beliefs that are essential for the growth of the company. Increased insecurity in the country limits foreign investors thus reducing competition in the market. Technological Factors The country is facing difficulties of water and power shortages. Power rationing measures occur when there is high demand for products and services thus minimizing utilization of production resources. The low level of education limits technology development in the country. Only the few educated are able to carry out technical ac tivities. SWOT Analysis Strengths The company motivates its workers by paying their salaries fairly and as required. It produces a variety of unique and quality personal fitness shoes that are affordable by all classes of people.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It has created good reputation in the country and internationally due to its good relationship between the consumers, other companies, and the local government safeguarding its image during disputes and marketing activities. The company is able to hire qualified and skilled employees. It has 1000 expertise in investigation, improvement and invention of its products and services. The company has a total annual sales volume of US$ 50 to 100million and an export percentage of 61% to 70% (Made in china, 2011, par.1). Weaknesses Guangzhou Kala health shoes Technology Company Ltd is able to produce only height increasing shoes, massage slippers, healthy slippers, and sandal boots hence the need to innovate more brands to meet customer needs and wants (Made in china, 2011, par.1). Opportunities The company can easily grow due to its market establishment in developed countries such as the North America. Its brand names are famous and prosperous among many nations thus enhancing its brand im age. The restrictions of the government laws on smuggling goods gives the company an advantage over its competitors since its quality of products and services maintains. There is increased need for personal fitness globally hence; the company has a greater chance of improving its profits (Made in china, 2011, par.1). Threats The poor economic status of the country and the high taxation of revenue by the government reduce the company’s profits and capabilities. There is increased competition from other personal fitness shoes producers in the world by producing better products and services and establishing dominant markets for example, the Reebok Company (Made in china, 2011, par.1). Differential advantage/competitive edge (USP) The company produces unique and quality products that differentiate the company products and services from its competitors. Their products are very important in personal fitness trainer’s institutions since they reflect a lot in customer benefits . Its efforts to understand consumer needs and wants of personal fitness globally has generated a bigger market share and advanced the profits of the company (Made in china, 2011, par.1). Segmentation targeting and Positioning (STP) Segmentation Segmentation divides the company’s target markets into different sectors. Segmentation is important to the company to improve its profits and market strategies by understanding their customer needs that attract and maintain them from the company’s competitors. The company’s establishment and progress has majored on behavioral and geographic segmentation (Doole, 2008, p.197). Behavioral Segmentation A good example for this form is a case in which customers make purchases based on the benefits they get from the product, level of usage of the product, level of loyalty, user status and level of their readiness to purchase (Doole, 2008, p.198). The company has discovered the rising need and demand for personal fitness in many countries due to the increased health problems and activities. They used shoes since personal fitness shoes are much different from the normal unhealthy shoes. This has led to the increase in their penetration in the market since the consumers are willing to buy the shoes at any cost and time. The personal fitness trainers also advise their customers on the shoes to use to keep fit (Dance, 2009, par.1). Geographic Segmentation The company has its main markets in North America, Eastern Europe, South East Asia, Africa and Mid East Asia. This segmentation has enabled the company to develop appropriate marketing strategies and decisions regarding its brands and multinational business progress. It has established 180 stores in China (Made in china, 2011, para.2). Positioning The idea of positioning is relates to the way consumers perceive and evaluate products and services. Consumers rank the features and attributes of the product against those of the competitors. The company’s a bility to identify the need for shoes personal fitness has enabled the company to be different from its competitors. The company uses shoes to attract consumers who seek personal training and making them get comfort and the necessary fitness they need. This has enabled the company to attract and maintain their own customers and that of competitors through the benefits derived from the product. The company has established international markets that are in developed countries enabling the company to maximize its profits. This has enabled the company to increase its total sales volume drastically (Made in china, 2011, par.2). Marketing Objectives and Goals (SMART) The company aims at enlarging its market worldwide by ensuring accessibility to products and communication. It evaluates and analyzes its markets to reflect on the changes necessary in the business. Individual branding differentiates their products through creating a products image and unique identity. This helps to distingui sh its products from that of the competitors. The company keeps on evaluating and understanding the government laws and regulations to make investment decisions to avoid disagreements during their market operations. This helps the company to reduce unnecessary costs on losses. The company wants to increase awareness of its products through advertisement and public relations. It started with trade shows in the end of October to the beginning of November 2011. Marketing Strategies and Programmes (4P’s) Marketing mix designs to respond to the cultural diversity and complexity resulting from the marketing environment. Due to the challenges experienced and threats of perception as a less competitive producer, the marketer requires creating a program that registers the maximum possible impact in its target markets (Doole 2008, p.187) Price The company uses variable pricing and promotional pricing. The variable pricing helps the organization to set prices according to the level of d emand and quality of the product. Since the product is for leisure, the prices are slightly higher than prices of other essential products due to the high demand and lower than the price of competitors due to the sensitivity of market. Promotional pricing is a technical pricing reduction process used by the company to give discounts, special offers, vouchers, pay later and interest free credit to their customers. This company is determined to maximize its current profits to grow globally, maintain price leadership to compete effectively with competitors in the market to ensure its survival and penetration into the global market (Made in china, 2011, par.3). Product The product’s quality has attracted the attention of consumers. Due to the increased competition in the market for personal fitness shoes, the company has taken into consideration creating unique and quality products. The company responds to the customer needs and preferences by designing height-increasing shoes to be used for personal fitness training. The customers have responded by increasing their purchase of the products as indicated by the increase in the total annual sales volume (Made in china, 2011, par.3). Place The company exports more than 60% of its products making it an international company. This makes decisions more complex for the company hence demands for more coordination of the flow of goods and raw materials across the target markets to ensure superior customer service in foreign and local markets. The company has reporting offices, foreign branches and retailers to ensure control of its markets (Made in china, 2011, par.3). Promotions The company attends to diverse issues that affect effective communication about its brands in foreign and local markets. The company understands legal and segmentation constraints in its target markets to make promotion decisions. The company uses promotional tools such as giving out toys as gifts and research on the progress of the company . They use techniques such as trade shows, website promotions, email marketing, press releases, and newsletters for example, â€Å"The New York Times† (Marketing Find, 2005, para.1). Conclusion The company has tried to penetrate the market quickly since it has only ten tears since its establishment and has managed to be a global corporation. Its products are essential to the society in helping its consumers keep fit. Health benefits are one of the most important things in consumers hence the company has higher chances of greater market share in the future. The poor economic status of China has encouraged the company to seek international markets in order to improve its profit. The company uses a uniform global focus for all its markets to attain a global market perception and image irrespective of the origin of the product. Recommendations The company should make minor adjustments on the packaging and labeling of its products to cater for the diversity of languages, culture a nd climate. The company should focus on producing and availing its products to the target market to attract and maintain more customers from its competitors. The company should conduct frequent and effective evaluation and analysis of their target market segments in order to make informed decisions on productivity and operations in the markets (Ferrel, 2008, p.311). The company should also understand the right mode of entry to use while venturing into foreign and local market in order to determine the amount of control they have on those markets. This would enable the company to focus on its SWOT analysis to create a superior advantage over its market and competitors (Bennett, 2002, p. 194). The company should approach its target markets in a gradual manner to reduce the risks of losses and increase its knowledge and performance of the target markets. The company should analyze its marketing mix to facilitate effective participation in the target markets to ensure survival and susta inability in the local and foreign market (Hoffman, 2008, p. 3). Marketers should be in a position to face the challenges of ensuring high levels of competitiveness in the foreign markets. This pressure for globalization presents an image of a highly globalized producer. While confronting these challenges, the marketer increases the knowledge and understanding of the target market enabling the firm to create marketing programs and plans of the local cultural conditions that shape the needs and wants of their customers (Haasen, 2003, p. 26). The company should be careful in allocating part of its budgets to ensure all its activities compete effectively to avoid loosing its customers to the competitors. The product marks the starting point of the procedures of the business hence it should reflect the customers’ expectations and be able to attract the attention of customers in the market. The company should use vivid advertisement to create awareness to reach a vast number of pe ople at the same time. This helps to boost customer turnover very fast if communication is good and effective. The employees of the firm should get involved in creation of effective marketing programs to enable them understand their roles within the marketing process (Kotler, 2008, p.29). The marketing programs should include motivation, coordination, education, and communication of the company’s employees. The company should focus on the key elements of the exchange process to create customer satisfaction, the organization and even the society. This helps to bring out the desired objectives and determine the implementation of the trading programs by enhancing the knowledge of the company’s products or services mix, increasing the pride of the company’s products and services, creating awareness of the opportunities for new products and services and business development, and helps improve the company’s marketing skills (Turner, 2003, p.105). It is importan t that the company embrace control and consistency in its markets to ensure successful programs, for example, successful promotional programs achieves because of an integrated marketing programs and definition of marketing and communication objectives (Barker, 2005, p.183). The marketer should understand the cultural expectations of their customers to allow them to adapt quickly to the product characteristics. The company should maintain and improve its technology and innovation to ensure it keeps pace with the changes and demands of its customers. It is important for marketing managers to understand different customer attitudes towards price and perception of quality in determining price levels. This is because consumers rely heavily on price to make judgment on quality of a product or service when they have little or no information about the product (Hoffman. 2007, p. 2). The company should pass promotional messages frequently to inform, educate, and remind customers of their prod ucts and services. The marketers should analyze the information from the market and evaluate each marketing mix element with a view of indicating the relevant areas where adjustments are required. Marketers are keen at this stage to utilize resources to attain the maximum favorable impact within the specified periods (Hoffman, 2008, p. 2). References Barker, R. 2005, Integrated organizational communication, London: Juta and Company Limited, p.183. Bennett, R. 2002, International marketing: strategy planning, market entry implementation, New York: Kogan Page Publishers, p. 194. Dance, 2009, Adult dance fitness and performing arts. Dance 101, Atlanta. Web. Doole, I. 2008, International marketing strategy: analysis, development and implementation, Dublin City: Cengage Learning EMEA. p. 187. Ferrel, O. 2008, Marketing strategy, New York: Cengage Learning. p. 311. Haasen, A. 2003, New corporate cultures that motivate, Westport: Greenwood Publishing Group. p. 26. Hoffman, S. 2007, How Do Motivation and Leadership Affect the Corporate Culture of Multinational Firms, Black Rock City: GRIN Verlag. p. 2. Hoffman, S. 2008, Are the four p’s of international marketing of equal importance to all firms. What factors might cause some to more or less important than others: a short article, Black Rock City: GRIN Verlag. p. 2, 3. Kotler, P. 2011, Marketing insights from A to Z: 80 concepts every manager needs to know, New York: John Wiley and sons, p. 26, 29. Made in china, 2011, Connecting buyers with china suppliers, Focus Technology Company Limited, Oklahoma City. Web. Marketing Find, 2005, Web marketing promotional tools and techniques. Marketing Find Inc, Oklahoma City. Web. Turner, P. 2003, Organizational communication: the role of the HR professional, Birmingham: CIPD Publishing. p. 105. Venture navigator, 2010, Individual branding, The Business Edge Consortium, Kansas City. Web. This assessment on Marketing Strategy was written and submitted by user Olivia Watkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing Strategy

science rules essays

science rules essays Prepare for Tomorrow Today If everyone had known the importance of their future, they could have comprehended better the value of preparation in early life. A college education may have seemed out of reach for some individuals, who struggled in high school. A factory job or assembly line position was a more realistic goal to achieve. Throughout their childhood there was a dream of having a mansion, or a fancy car. Money was the center of their interests. They learned as they got older that these things were harder to accomplish than they imagined. People had to work long, tedious hours when they were young to get ahead for the future. There was the reality of a price to be paid in early life, but what they benefited later would be more than they could ever fathom. They would have to remember to work hard, and prove to others that they were a worthy people to take note of. This was only the beginning, however. They had to strive to do well in the community and in their place of employment. Even the little things that seemed insignificant made a bigger difference in later life. There were times when that nothing job they had meant something more later on. They could have never known when that past job supervisor could have been a place of reference for a job opportunity or an advancement. There should be a certain part of people that is devoted to their education. This will be something that will be noted later in college, or sometimes in the job that was so important for them to have. The studying may have been a little stressful at times, but if people had not learned to balance their schedule at a young age how would they cope as adults with a family, and occupation? It was a long hard road, however, the fruits of labor would be endless. Their education had much worth, and was the foundation of their future. ...

Analytical reviews Assignment Example | Topics and Well Written Essays - 1000 words - 1

Analytical reviews - Assignment Example Samuel Huntigdon’s article on â€Å"The Clash of Civilizations1 is one of these later studies, and it presents an attempt at a framework for analysis of world history. Instead of focussing on individual nation states, as classical history does, or looking for geographical features and crises as global history does, Huntingdon focuses on human culture. This means that his study fits into the genre of world history. The main point of the article is that historians should trace human history through the civilizations which rise and fall in various regions and over longer periods of time. He identifies a civilization as â€Å"a cultural entity†2 and explains that civilizations may be very large, like contemporary China, or very small, like the Anglophone Caribbean.3 These entities distinguish themselves by their particular mix of dominant religion, ideology and traditions. According to Huntingdon’s analysis, these civilizations are divided from each other by â€Å" fault lines† which in due course are likely to become lines of battle. This is a contentious theory, since it conflicts with other views, such as those based on economics, for example, which predict that advancing globalization will cause resource shortages and that this will be the source of future conflict. Huntingdon cites the conflict between Arab culture and Western culture, which has incidentally been going on for the last 1300 years, as an example of exactly this kind of major fault line.4 Following this line of reasoning, conflicts between countries which are broadly western are likely to be expressed in terms of economic competition, while conflicts between some other civilizations, like the Muslim and Hindu conflicts in Asia, are more likely to result in military action and bouts of ethnic cleansing. These differences can be traced in the prevailing world views of the respective cultures, some being predominantly industrialized and capitalist, while others are predom inantly rural and feudal. He notes rather chillingly that â€Å"Islam has bloody borders,†5 by which he means that this particular civilization resorts to military tactics in order to maintain control over affiliated countries. The examples that Huntingdon cites can all be used to reinforce his idea that civilizations are the largest unit of human grouping, and his description of how countries rally around one another when incidents of violence erupt can be plainly seen in the modern world. He concedes, however, that conflicts also emerge within civilizations, which rather weakens his world based theory, but he shrugs this off saying that these conflicts are â€Å"likely to be less intense and less likely to expand than conflicts between civilizations.†6 The logical conclusion of Huntingdon’s approach is that the next world war will be a war between civilizations, and the most likely candidate will be a war between â€Å"The West and the Rest.†7 Part Two: Nationalism and the Frontier. The reflections of Frederick Jackson Turner on the nature of America in the early twentieth century8 is an important work of history, even though it reflects many attitudes and ideals which would nowadays be regarded as out-dated. The first chapter9, especially, which is entitled â€Å"The Significance of the Frontier in American History† presents a logically argued thesis explaining some of the features of modern America which we can still see at work today. Turner sees the ever-receding western frontier of the new continent in the last three hundred years

Unit 3-IP- Theory & Policy Essay Example | Topics and Well Written Essays - 500 words

Unit 3-IP- Theory & Policy - Essay Example The evolution of criminal profiling can be debated through varying opinions or points of view. The FBI‘s Behavioral Sciences Unit (BSU) is endorsed with the enhancement of criminal profiling. One should consider that the actual act of accessing a criminal’s mind can be traced back in history. In the past 30 years, it has become increasingly reliable and has gained high opinion from the media, society and professionals alike. During the late 1970s and early 1980s, John E.Douglas was among the most prominent criminal profilers of 20th century, and was among the very first to introduce this science of criminal profiling to the FBI (Turvey, 2011). John Douglas has been recognized with developing the present day art of criminal profiling. This was after his work with major criminals such as Edmund Kemper (Coed Killer), known for the murder of ten people, Richard Speck, who murdered eight nurses, and Charles Manson, a feared mass murderer. His work led to the opening of Behavioral Sciences Unit (BSU) of the FBI, which was vested with the responsibility of criminal profiling. Now retired, Douglas and his team were the first to introduce criminal profiling to the US justice system. Edgar Allen Poe is another person, who contributed immensely to the development of criminal profiling (Turvey, 2011). Important issues dealing with criminal profiling are seen in his literary works like â€Å"The Telltale Heart.† This is probably one of his most famous works. The Telltale Heart is the story of a murderer who keeps the body of his victim beneath the floorboard of his house, and after searching, the police find nothing. The murderer then slowly loses his sanity, because he kept hearing the heartbeats of his victim. Eventually, he turns himself in. Poe must have analyzed and understood the criminal mind, since the story is told from the murderer’s point of view. The final case study is that of Jack the Ripper, who was among the most infamous serial killers

Financial Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Financial Analysis - Research Paper Example On the other hand, the industry average current ratio or liquidity ratio was observed as 1.19% (assuming that the revenues and expenses have increased proportionately maintaining stability in the industry structure) (The Brandow Company, 2010). The company’s current ratio and the industry average current ratio is represented below graphically, With reference to the obtained data, it can be evidently stated that the company possesses competitive strength in terms of leverage. It is worth mentioning that liquidity ratios depict the relationship of the company’s liquid assets or current assets with its current liabilities that in turn confirms the financial balance within the company (Brigham & Houston, 2009). As apparent from the chart represented above, the liquidity ratio or current ratio of Can Go is quite higher than that of the industry average. Thus, it can be stated that Can Go possesses significant competitive advantage in terms of liquidity in the industry. On the similar context, the debt ratio of the company is calculated to be 1% which is below the average industry debt ratio, i.e. 1.58% (The Brandow Company, 2010). It can be represented through chart as following: It can be apparently witnessed that the company possesses noteworthy risk in terms of debt balances. Notably, debt ratio indicates the flexibility of an organization to repay the debts incurred at a specified time period with ease and efficiency (Brigham & Houston, 2009). Therefore, with a lower debt ratio than that of the industry average depicts that the company shall have to face significant challenges when repaying the debts efficiently to its creditors. With an in-depth point of view, the profitability of the firm can also be identified as poor in comparison to the industry average ratios. For instance, the profit margin (0.11%) and return on total assets (0.02%) of Can Go are observed to be

Contribution Of Population Growth To Global Warming Environmental Sciences Essay

Contribution Of Population Growth To Global Warming Environmental Sciences Essay Population may refers to all the members of a particular species within an ecosystem and live in the same geographical area. Birth, deaths, and migration are the major factors that determine whether and how much the size of a population changes. Organisms join a population through birth or immigration and leave it through death or emigration. A population would remain stable if there are many individuals join and leave. Conversely, population growth occurs when the number of births plus immigrants exceeds the number of deaths plus immigrants. According to U.S. Census Bureau, the total world population, estimated to be 6.87billion as at 22 September 2010. And according to United Nations Population Division, the world population will increase by 2.5 billion over the next 40 years. Today, it is broadly thought a larger population leads to greater emissions. Generally, the scientists believe that as the population has grown, emissions of carbon dioxide have increased in proportion, and it would contribute to the acid rain and global warming. But how is it actually contributed to acid rain and global warming? To answer this question, it would be important to understand the nature of acid rain and global warming. Acid rain is a form of pollution that can cause lots damages to the natural ecosystem, to man-made objects (e.g. buildings), as well as harm human health. Sulfur dioxide and nitrogen dioxide are the primary causes of acid rain. When combined with water vapor in the atmosphere, nitrogen dioxides and sulfur dioxide are converted to nitric acid and sulfur dioxide respectively (Audesirk, et al., 2005, p.853-54). Days later, these acids fall with rainwater, eating away at buildings, damaging trees, rendering lakes lifeless. Another serious environmental issue, global warming, which is an increase in the earths temperature. It happens when greenhouse gases (e.g. carbon dioxide, water vapor and nitrous oxide) trap heat and light from the sun in Earths atmosphere which increase the temperature. Both acid rain and global warming can cause severe impacts to plant life, aquatic life, man-made object, and human life. To be sure, these growing environmental issues are not natural phenomenon, rather they are man-made. Nowadays, human unethical activities which mainly came from the toxic gases discharged by the factories has polluted global atmosphere that are a direct result of acid rain. Notable, life on Earth is dependent on carbon dioxide to regulate our planets temperature, yet too much of the CO2 can create a heat up over our atmosphere. For this reason, the unsustainable population growth and excessive consumption can rise up levels of carbon dioxide which result in the earths climate been altered in serious ways. How does the population growth contribute to acid rain and global warming? During ancient times, primitive people were sustained by dependent on the energy flowing from the sun. But as the population grew and technology increased, humans began to act more and more independently of these natural processes. For example, the Industrial Revolution began during mid-nineteenth century, resulted in a tremendous increase in our reliance on energy from fossil fuels (i.e. coal, petroleum and natural gas) for heat, light, transportation, and industry as well as agriculture sector. Today, we can see that many multinational corporations spend huge amount of money to make foreign direct investment (set up plant or factory) in emerging countries such as China and India to benefit from the cost advantage. This implies that more factories are set up abroad and the result is that more toxic gases being discharged to the atmosphere. Moreover, as more countries have industrialized, human industrial activities have discharged more nitrogen dioxide and sulfur dioxide in the atmosphere. For example, United States discharge about 20 million tons of sulfur dioxide into the atmosphere annually, two-third of it from power plants burning coal or oil (Audesirk et al., 2005, p.853-54). Consequently, the excess emission of these gases has contributed to acid rain. As mentioned earlier, human population growth is increasing in a rapid way annually. In other words, the demand for houses increases as well. In such circumstance, there are more and more trees being cutting down to supply more land for houses and thus deforestation happen in many places. Besides, the demand on raw materials for building houses would generate more chemicals and gases that pollute the environment. And, during the construction, the transportation such as trucks moving around would generate more carbon dioxide that further destroy the ozone layer and eventually result more acid rain. When we parked our car at the parking lot on a hot day, we can feel the hot when we get in to the car few hours later. A simple reason is that the heat and light from the sun get into the car, but it cant get back out. This is what the greenhouse effect does to our earth, thus result in a gradual increase in the earths temperature. We know that, people like to stay in the house to enjoying cool air-conditioner while watching TV, surfing web via computer, store favorite food in refrigerator and so on. However, they never realized that electricity cause pollution in many ways. When they do these things, they are causing more greenhouse gasses to be sent into the air. For this reason, in most cases, fossil fuels are burned to create electricity. Many pollutants are sent to the air when fossil fuels are burned. Imagine, large amount of households are using electricity every day, and the electric providers would need to burn many tons of fossil fuels to supply electric to the household, and their activities directly contribute to the global warming. A further contribution of population growth is through the vehicular pollution. As the population increases, the demand and usage of automobiles and other machines will increase as well. The activities of burning fossil fuels by a growing number of vehicles have amplified the natural greenhouse effect, producing global warming. According to Nationmaster (2005), countries like United States, Luxembourg, Malaysia, Australia and Malta have a large number on the possession of motor vehicles. Particularly in United States, the statistic shows that there are 765 vehicles per 100 people. Notable, the statistic had not included trucks and buses on the road. Therefore, vehicular pollution are considered largest source of air pollution which also the killer of our earth. So far, we have discussed the human population growth and their activities have contributed to these two environmental problem. What about animals? In fact, animal population growth also a threat to environment. According to a report by United Nation, livestock are one of the most significant contributors to todays most serious environmental problems. With increased population, people are consuming more meat products today. The global livestock sector is growing in a rapid way than other sectors. However, such rapid growth is not a good indication. Based on United Nations report, cattle produce more harmful greenhouse gases to atmosphere. Human activities in livestock sector accounts for 65% of nitrous oxide which can cause global warming; while livestock accounts for 37% of methane contribution and 64% of ammonia which is largely produced by the digest system of ruminants (i.e. cow and sheep) contributes significantly to acid rain. Throughout the above discussion, we can see that how population growth contributes to todays serious environmental problem. In fact, whatever we doing every day, we are actually contributed to these two environmental problems. Imagine, as the population growth, more and more people will contribute more unwanted toxic to the earth and eventually worsen the earths health. Human, as the most intelligent animals on the earth; we should do something to reduce the pollution. In terms of government, rules and regulation are needed to control the emission of toxic gases, and also regulate in birth control. Furthermore, government should also increase the public awareness through different media and campaigns. Individual can also make a difference to prevent these environmental problems to be further worsened. For example, it is encourage driving less to curb the vehicular pollution. Additionally, reducing the usage of electricity, and consuming more organic food because organic soil absorb large amount of carbon dioxide. In a nutshell, it is global responsibility to protect the earth; after all, there are no other planets but earth that could allow human to live. Audesirk, T., Audesirk, G. and Byers, B.E. 2005. Biology life on earth. 7th ed. United States.Prentice Hall. Nationmaster. 2005. Transportation statistic, motor vehicles (most recent) by country. [online] Available from: http://www.nationmaster.com/red/graph/tra_mot_veh-transportation-motor-vehiclesHYPERLINK http://www.nationmaster.com/red/graph/tra_mot_veh-transportation-motor-vehiclesb_map=1HYPERLINK http://www.nationmaster.com/red/graph/tra_mot_veh-transportation-motor-vehiclesb_map=1b_map=1 [Accessed 26 September 2010] United Nation. 2006. Rearing cattle produces more greenhouse gases than driving cars, UN report warns. [online] Available from: http://www.un.org/apps/news/story.asp?newsID=20772HYPERLINK http://www.un.org/apps/news/story.asp?newsID=20772CR1=warningHYPERLINK http://www.un.org/apps/news/story.asp?newsID=20772CR1=warningCR1=warning [Accessed 26 September 2010] US Census Bureau. 2010. World popclock projection. [online] Available from: http://www.census.gov/ipc/www/popclockworld.html [Accessed 22 September 2010] United Nation Population Division. World population will increase by 2.5 billion by 2050; people over 60 to increase by more than 1 billion. [online] Available from: http://www.un.org/News/Press/docs/2007/pop952.doc.htm [Accessed 22 September 2010] Cheng, M. and Kennedy, K. No date. Population growth and society. [online] Available from: http://www.umich.edu/~gs265/society/populationgrowth.htm [Accessed 23 September 2010]

My Grandmother Essay

Everybody has one important person in their lives. For me, the most influential person in my life is my grandmother. She is a traditional Chinese woman. When I was a child, my grandmother had been blind since I was not born, but she is nimbler than most people. My grandmother took care of me when I was a baby. Although my grandmother is dead, I still miss her, because she taught more experiences to me and these have changed many things in my mind. When I was a little girl, my parents went to another place for their work. Therefore, my grandmother took care of me at home. However, I thought that my parents did not love me because they were not like other parents who stayed at home. I felt my life was lost color. I always felt so bored and unhappy, because other children did not want to play with me, and I lost my parents’ love. Over some time, my character became lonely and shy. I thought that I would not have anymore changes in my life. However, my grandmother used something to change my thinking. One day, I was very unhappy and worrying about coming back home. When my grandmother knew that I was back, she cooked some dessert for me. But I did not want to eat anything. My grandmother was very worried about me and she asked me what happened. I told her that my teacher needed me to choose one story for speech in the classroom at next week. I was worrying about it because I was a shy girl and I did not believe that I could do it. After my grandmother understood the reasons, she laughed at me. I felt so uncomfortable. Therefore, I made a decision for this speech. But I always felt very angry about my grandmother’s behavior, and I did not want to talk with her. For a while, my grandmother did not laugh again. She said that this was a good chance for me and I must try to do it. I always did not want to talk about anything with her. Nevertheless, my grandmother still told one story to me. When she finished this story, she taught me who had the confidences and bravery to solve this problem. After this day, my grandmother requested me, who told one story to her in every night. Because of my grandmother’s training, I improved my speech and I became brave. So I was successful to tell this story to my classmates in the classroom. In this matter, I know that nothing is impossible. If I want to do anything, then I must be brave to do it. Because of my grandmother is teaching me, I changed shyness in my life and I was very happy for this change. I did not feel lonely again, because many children liked the story I told them, and then they wanted to play with me. My grandmother taught more experiences to me. Furthermore, she was a good grandmother because she knew that how to take care of me. For example, I felt very bad one morning. My grandmother touched my face, and then she said that I was sick and I needed to rest. I heard my grandmother because although my grandmother did not see anything, she knew more things. At the night, I still felt very bad and I was afraid about my disease. However, my grandmother comforted me. She took care of me. The next morning, I felt so good and strong. When I looked at my grandmother’s face, I was crying because I felt she was so tired to take care of me. However, my grandmother was so happy to comfort me and she said that she was fine. At now, I think that my grandmother is a great woman. Because of my grandmother is care. I know that many people need our help when they have trouble. I learned how to help those people from my grandmother. On the cold day, my friend and I came back home from school, we were very happy to talk with each other. Suddenly, my friend fell on the road and got hurt. She was crying. I did not know how to comfort her because her knee was bleeding. I looked for other people, but nobody came. I was very anxious and worried about her. At this time, I wanted to cry, but I knew that I could not cry because if I was crying, then my friend would be worrying about more things. Therefore, I tried to think of some ideas to help my friend. All at once, I remembered that my grandmother taught me how to cure her wound. I went to comfort my friend. At the same time, I immediately looked for one of medicinal herbs to cure her wound. In the end, I found the medicinal herbs to cure her wound, and then she did not cry. I was took my friend to go back her home. My friend and her mother said thanks for my help. When I came back home, I told to my grandmother about this. She was so happy to praise me. At this moment, although I felt very tired, I was glad to hear about it. After this time, I understood why my grandmother taught me to help other people. Therefore, I had been deciding to help much more people. My grandmother has many roles in my life. Sometimes my grandmother is like a best friend, she would share most interesting stories to me. Sometimes my grandmother is like a rigorous teacher. She passed much knowledge from her experiences to me, and she would request me who must change bad behavior. Sometimes my grandmother is like a chef. She could cook the most delicious food for me. According to my grandmother, I realize that my parents work in another place for our lives, and they love me very much. Therefore, I think that my grandmother is very important in my life. Furthermore, I believe that I do not forget her teaching forever, and I feel very happy to live with my grandmother

4 Reasons Chinese Companies Ipo in America Essay

Reasons Chinese Companies IPO in America Why do so many good Chinese companies go public in foreign markets rather than let domestic investors share in the profits of growth? Chinese investors often complain about why would â€Å"good companies†, like Tencent (0700. HK), Baidu (NASDAQ: BIDU) and Sina (NASDAQ: SINA), choose to list in the US and Hong Kong instead of on the Chinese A-shares market. There are four main reasons: 1. If a ‘Chinese’ company takes foreign investment using a VIE structure, it can only list abroad 2. Many companies don’t meet the strict financial standards for a Chinese listing 3. China’s listing process takes a long period of time and not very transparent, a torturous examination compared with America’s speedy registration 4. China’s regulatory agencies perpetually overregulate, rather than letting the market decide 1) If a ‘Chinese’ company takes foreign investment using a VIE structure, it can only list abroad The core reason is simple. These companies aren’t at all eligible to listed on the Chinese A-Shares Market, which restrict the overseas-funded enterprises severely. To receive foreign investment, a great number of Chinese companies set up a corporate structure called the  VIE or Sina structure, because some industries such as internet info & services and financial services are restricted or even prohibited in foreign-funded investment. This structure is especially common for technology companies that raise financing early and often, frequently from foreign investors. State-owned enterprises aside, most ‘Chinese’ companies in the US are not legally Chinese at all. They’re Cayman Islands, British Virgin Islands, etc. ompanies that control Chinese entities. Chinese regulators have raised the idea of allowing foreign companies to list on the A-Shares Market, but at present that’s still speculative. A worry for foreign investors is that the entire VIE structure, which largely serves to circumvent Chinese laws barring foreign ownership, has been  called into question  by Chinese regulators  in recent months. 2) M any companies don’t meet the strict financial standards for a Chinese listing In August 2005, when Baidu (NASDAQ: BIDU) listed in US, Chinese asked this very question. Let us review. Baidu didn’t reach profitability until 2003. When it went public, it had been profitable for just 2 years. The company’s profit was only $300,000 (2. 4 million RMB) in the quarter prior to its IPO. This is far from the minimum IPO criteria for the Chinese Small and Medium Cap A-Shares Market, where â€Å"net profit in the recent 3 fiscal years must be positive and the sum exceeds 30 million RMB; aggregate cash flow from operational activities in the recent 3 fiscal years exceeds 50 million RMB, or aggregate operating revenue in the recent 3 fiscal years exceeds 300 million RMB. Baidu didn’t even live up to the standards for listing on the Chinese Growth Enterprise Market: â€Å"Profitable for the previous 2 years, with aggregate net profits of not less than 10 million RMB and consistent growth† or â€Å"profitable in the previous year, with net profits of no less than 5 million RMB, revenues of no less than 50 million RMB, and a growth rate of revenues n o less than 30% over the last two years. † Nor may capital be less than 20 million in the year prior to the IPO. )  China’s listing process takes a long period of time and not very transparent, a  torturous  examination compared with America’s speedy registration Going public is like going through a round of torture. In the prolonged process of waiting for review, they have not only to be upset by countless uncertainties, but also incur high costs off the balance sheet. 4)  China’s regulatory agencies perpetually overregulate, rather than letting the market decide Chinese regulatory agencies are actually most concerned about investors. They fear that investors will buy low-quality stocks and they therefore spare no efforts to set up strict review processes for IPOs. They are also concerned about investors losing money in the secondary market and therefore set up â€Å"protection measures† like downward limits and upward limits and make adjustments to the â€Å"IPO rhythm† to stabilize the secondary market. But these ‘good intentions’ only end up leading everybody astray from the original  market intention. The quality of companies listed on the A-Shares Market is far from satisfactory, while most of the companies with the best growth potential and highest returns to investors list abroad. Moreover, the A-Shares Market remains one of the capital markets with the largest fluctuations in the world! The conclusion should be fairly simple: regulatory agencies should not and cannot be held responsible for a company’s quality through an IPO review. The operational risk of a company does not move in lock step with static indicators like financial data. Regulatory agencies should not and cannot be responsible for the luctuations in the secondary market. Fluctuations of the market can never be contained by up or downward limits, nor can the regulator effectively set the â€Å"IPO rhythm. † Chinese companies will continue to list abroad, despite sky-high A-Share Market valuations To be fair, under the elaborate care of regulatory agencies, A-Shares do have their own magic, that is, a super financing power. Especially in the fiery Growth Enterprise Market over the last year, PE ratios frequently shoot up to 100x. Every single listed company has been overjoyed to get more funds than planned. With such â€Å"stupid wealthy people† circumstances, will companies still want to list in foreign markets? I believe so. Again, there are many companies that will never meet the standards of the A-Shares Market. For growth companies that really desperately need funds, even the listing threshold of the Growth Companies that list abroad don’t have to worry that investors will criticize them for a broad definition of â€Å"misappropriation. † For them, going public is not just a one-time IPO sale, but also a sustainable financing platform. In Conclusion To sum up, the pre-IPO review and post-IPO trading have made A-Shares Market a different ecosystem from foreign markets. It is hard to say which is better. But companies themselves have preferences. Therefore, I don’t think fewer companies will list in foreign markets despite the high valuations of A-Shares. It’s hard to tell if â€Å"quality Chinese companies† will give A-Share investors a chance to invest. Article by Simon  Fong ( ),  Founder & President of Snowball Finance, iChinaStock’s parent company. The original Chinese article was published in the October edition of The Founder.

Free Essays on Savage Inequalities

In our society, one’s social class, race, ethnicity, gender and age all play a vital role in determining their health status. Social class is directly related to one’s health. The lower classes tend to have higher rates of mortality and disability. The low-income families, suffer from crowded living conditions, poor diet and stress, which all contribute to many illnesses. The middle-to-upper class families face fewer health issues, because they’re better able to afford proper health care. Race and ethnicity are another reason why minorities face many health related problems. African-Americans have higher death rates due to cancer, pneumonia, and diabetes. Racial tensions also contribute to medical problems of blacks. As in stress, it sometimes a result of racial prejudice, which causes hypertension and results in a high mortality rate (Schaefer, p.398). Gender is another critical factor in determining one’s health status. According to studies, women have a greater risk of illnesses, but yet live longer then men. Women turn to medicine for things like beauty treatment, birth, and such medicalization may contribute to a high morbidity rate(Schaefer P.398). With age come many illnesses. The elderly are troubled by arthritis , and many face visual and hearing impairments. They’re also more vulnerable to severe mental problems. Social class, gender, age, race and ethnicity all are important determinants of a individual’s or a social classes health status.... Free Essays on Savage Inequalities Free Essays on Savage Inequalities In our society, one’s social class, race, ethnicity, gender and age all play a vital role in determining their health status. Social class is directly related to one’s health. The lower classes tend to have higher rates of mortality and disability. The low-income families, suffer from crowded living conditions, poor diet and stress, which all contribute to many illnesses. The middle-to-upper class families face fewer health issues, because they’re better able to afford proper health care. Race and ethnicity are another reason why minorities face many health related problems. African-Americans have higher death rates due to cancer, pneumonia, and diabetes. Racial tensions also contribute to medical problems of blacks. As in stress, it sometimes a result of racial prejudice, which causes hypertension and results in a high mortality rate (Schaefer, p.398). Gender is another critical factor in determining one’s health status. According to studies, women have a greater risk of illnesses, but yet live longer then men. Women turn to medicine for things like beauty treatment, birth, and such medicalization may contribute to a high morbidity rate(Schaefer P.398). With age come many illnesses. The elderly are troubled by arthritis , and many face visual and hearing impairments. They’re also more vulnerable to severe mental problems. Social class, gender, age, race and ethnicity all are important determinants of a individual’s or a social classes health status....

Cotton Industry Essays

Cotton Industry Essays Cotton Industry Essay Cotton Industry Essay Cotton Industry Through the beginning of evolution of humans one of the most common utilities used were cotton for clothing and other things. As trading became popular through Asia and machines were invented the owners would usually use many workers and get a low wage out of their work just as in Japan and India. The cotton industries throughout Japan and India became a great success in the period 1880s to the 1930s. A similarity of these countries was that they both recruited laborers who worked at farms. A difference between these two countries were the type of workers they had working for their cotton industries. Another difference was their production of Yarn. An additional type of document could have been about further explanation of the production of yarn of both cotton industries of Japan and India. First of all, Japan and India mostly had farm workers who worked in the cotton industry. As in for Japan, they would recruit farm laborers because they were cheap workers. These farmers would usually send their children to work at the cotton industries. Usually the worker would earn enough for them to live (Doc. 5). However, even though they would get a low income in working at the cotton industries, they would get a greater amount of wage of a year than working as a farmer. During the 1900, they had to turn over sixty percent of the crops they grew to the landlord. So at to their advantage they had cotton industries (Doc. 4). As well in India, they had workers from agriculture programs and also they had unemployed hand weavers. They usually worked for less than two year and their wages never increased nor decreased, it would usually stay the same (Doc. ). Also, even as were they’re workers had come from were the same, the type of sex was a huge difference. In Japan, they had a higher percentage of workers who were women than in India. During the 1920 the percentage of Female cotton workers was eighty percent which increased to eighty point sixty percent in the year 1930. In India their percentage in the year 1909 was a twent y-two point one percent which decrease to eighteen point nine in the year 1934 (Doc. 7). While Japans use of female cotton workers increased in India their female cotton workers decreased. Furthermore, the female workers in the cotton industries of Japan often were young girls who were sent from families to help them survive. They would always work from morning till dark; however their first year working they did not get payed till their second year and so forth. Unlike India, in Japan, the cotton workers would get an increase in their pay each year starting off with 35 yen (Doc. 3). Last, mostly in India their workers had to work standing up and weaving using the machines. In Japan, they were capable of sitting down and weave using machines or handmade. Last, India’s yarn production differed from Japan’s yarn production. Another difference of India was that they not only made yarn but also produced cloth. This was because throughout India there seemed to be a competition of the machine manufactures which cause local textiles of making their manufactures a huge success through shareholders, investors, and financiers (Doc. 6). Also, the production of cotton yarn and cloth in India through the years 1884 to 1914 seemed to increase except for their hand spun yarn that went from one-hundred fifty millions of pounds to ninety millions of pounds. For the machine spun yarn it began with one-hundred fifty-one million of pounds increasing to six-hundred fifty-two million of pounds. Furthermore, for Hand-woven cloth one thousand millions of yards started off increasing to one thousand four hundred five millions of yards. As for, machine-made cloth, it began with two hundred thirty-eight increasing to one thousand one hundred forty (Doc. 1). In Japan, they had a lower production of yarn and they did not make cotton cloth just simply yarn. In the year 1884, five millions of pounds were made both hand spun and machine spun. In the year 1894, they had quickly increase to one hundred seventeen millions of pounds. Last, through to the year 1914, they had made six hundred sixty-six millions of pounds of yarn. In conclusion, using farm workers to work for the countries Japan and India was a similarity they had especially how farm workers were peasants. However, the differences of their workers were that Japan had a greater percentage of female workers than India had. Statistics had showed that the used of female worked in India decreased while the use of female workers increased in Japan. Japan and India also differed of each other of their roduction or yarn especially of the percentages. Of the yarn, there is lack of information and there should have been another necessary document of why Japan did not produce cloth and how long it took to make it. Other of the differences and similarities, another purpose of the things the author gave was to show how cruel the things were before and how much the peasants h ad to work with little amount of payment. His reason might have been that he informed us this because the author wanted to show how it was before to reflect on how much things have changed from before to now.

A Fascinating Organism Case Study Example | Topics and Well Written Essays - 500 words

A Fascinating Organism - Case Study Example This can range from maintaining a basic pH in the bloodstream to temperature. The main part of the brain responsible for maintaining homeostasis in the hypothalamus, which sits under the thalamus and above the pituitary gland. This strategic location allows it to communicate with the thalamus, which processes sensory information, in order to mediate the hormonal response of the pituitary gland. The feeling of cold is registered through special receptors located in the skin. When a certain threshold is reached based on temperature, sensory information is routed through a variety of different pathways. Some of these pathways lead to the spinal cord, which necessitates the fast reflex, whereas some reach the somatosensory cortex and the thalamus where it is processed. The act of maintaining internal body temperature in the cold causes certain physiological responses. Blood vessels become constricted through movement of tissues surrounding in order to keep the blood concentrated around t hose organs imperative to survival. In addition, brown fat plays an important part in insulating the body and providing warmth. The outer extremities of the body such as fingers, toes, genitalia, etc. are the most susceptible to frostbite because they lack sufficient blood flow to these areas that would normally be kept warm through the flow of blood. When making a diagnosis in the case of an osteopathic injury, there are many different types of medical and physical tests that a doctor will run in order to find the location of the injury. MRI stands for magnetic resonance imaging. Surgeons use this scan in order to look at the anatomy of the body. In the case of osteopathic injuries, it will show tears in ligaments, muscles, and any other abnormalities/damage that might have occurred in the area. Aging is simply put as the degradation of biological processes. As humans age, the ability to regenerate and heal becomes harder.

The rules on the deduction of expenses for employed and self-employed Essay

The rules on the deduction of expenses for employed and self-employed persons are different and create inequity in the tax syste - Essay Example Then, on the behalf of the employees, the employers are required to pay the deducted amount to the treasury. ITEPA 2003 provides for the taxation of employees who are resident and ordinarily resident in the UK. According to Section 18, all general earnings are subjected to tax that are received in the form of money. Section 19 deals with the general earnings received in non-monetary forms. The self-employed are those taxpayers who have their own businesses and act as sole traders. They are required to pay their taxes through self-assessment. The extent to which deductions are allowed for the self-employed tends to be more than they are for the employed taxpayers. As a general rule, all amounts that are given to the employees are taxable regardless of the fact whether the taxpayers hold the employment or not. This rule has a few exceptions though. For instance, Section 85 and 93 provide that provision of a non-cash voucher or a credit token --which is of a kind made available to the p ublic generally-- to an employee, or a member of his family, is not taxable if it is provided on no more favorable terms than to the public generally. There is a reduction in meal vouchers u/s 89. ... The income of a self-employed taxpayer is regarded as income from trade and is taxed under ITTOIA 2005. All the profits from trade are taxed after deducting all the deductible allowances. The deductible expenses include all those expenses that are incurred wholly and exclusively for the purposes of the trade and all those losses are allowed to be deducted that are connected out of the trade. Section 34b provides that for any expense that is incurred for more than one purpose, only that part or portion shall be deductible that can be identified as incurred wholly and exclusively for the purposes of the trade. In the same way, expenses that are incurred by the employees wholly and exclusively for the purposes of employment are also allowed as deductions. For instance, s 390 of Income Tax Act 2007 grants relief for loans that are sanctioned for buying plant or machinery for employment use. There are certain expenses which are of such a nature that it becomes very difficult to ascertain whether they should be allowed as deductions or not. This difficulty not only arises in the cases of employees but also extends to the self-employed. In this regard, case law is very helpful. For instance, s.337(1) of ITEPA 2003 provides that for a travelling expense to be regarded as an allowable deduction: i. â€Å"The employee is obliged to incur and pay them as holder of the employment†; and ii. It must be an expense â€Å"necessarily incurred on travelling in the performance of the duties of the office or employment†. This section was created after the judgements in three landmark cases of Ricketts v Colquhoun (1925) 10 TC 118, Owen v Pook (1969) 45 TC 571 and Taylor v Proven (1974) 49 TC 579.